Leon Harrocks

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AXA wanted to position their new commercial insurance segment – AXA Corporate Risk – and communicate this to targeted broker CEOs and senior management. Design agency Landscape developed a ‘Go Beyond’ proposition and engagement plan that clearly positioned AXA within the broker landscape and communicated AXA’s commitment to this segment.

This was delivered through bespoke iPads & iTouchs, with pre-loaded, personalised films, supported by other personalised launch collateral.

My role within the project was to design and produce the printed collateral and supply the digital media team with layered Photoshop files for them to build the E-marketing templates, the iPad app and microsite.