Equiniti are strategic partners to leading businesses, delivering complete commercial solutions in share registration, employee benefits and investment services. Their clients include around 50% of the FTSE 100.
My brief was to create a look and feel for Equiniti’s brand launch. I wanted to create something memorable and eye-catching which had a premium feel to reflect Equiniti’s client base and position as market leaders.
I concepted a range of everyday objects for a shoot that were red (Equiniti’s primary corporate colour) that helped express the values of the Equiniti brand. Photography by Tara Martin – taramartin.com